UNIQUE VINTAGE

SUBJECT LINE:
Prom Or Bust?

Knowing that many of their customers will be thinking about prom in March (prom season), Unique Vintage has created a compelling email asking subscribers to browse their site for prom styles. They even created a lookbook (much like this one!) to showcase key prom styles for 2014. If you are looking for your prom dress and love the retro look, you will surely click through to see what this site has to offer. This email also offers compelling design with bright, intriguing imagery.

Bonus: The subject line ties in nicely with the cardboard sign!

BENEFIT COSMETICS

The Winter Olympics was a hot topic in 2014. Benefit Cosmetics took advantage of the buzz and sent out an Olympics-themed email, telling customers to “Glow for the Gold” and highlighting some of their most popular brightening products. The email design is clever, fun, and definitely plays into the Olympic spirit. Check out the cosmetics—proudly donning their medals on the podium!

SHARPER IMAGE

The holidays are always a great time to send out timely emails. Plus, everyone is looking for gift guides and tips on what to give their loved ones. Sharper Image created a Holiday Gift Guide in their email to help their customers purchase the perfect gifts. The email features images of their products and is intuitively, clearly organized, so it is obvious where each type of subscriber should click. Even better, when subscribers click on an image, they go directly to that category page for easy purchase. Nothing is more annoying than clicking on a product and being sent to the homepage…where you have to search for the specific item you want to buy.

Bonus: They use Betty White (and a kitten).