KIEHLS
SUBJECT LINE:
You’re Invited: Healthy Skin Essentials Event
This email from Kiehl’s uses location-based personalization to remain relevant to the customer, featuring an invite to a local event. Plus, Kiehl’s offers an extra incentive—a complimentary 20-minute facial, with chocolate! I mean, who doesn’t like chocolate? Also, notice the pre-header (the text above the Kiehl’s logo): They’ve even personalized/localized the phone number! By sending your customers offers in their local area code, you signal your appreciation, and your awareness of their location.