EAT24
SUBJECT LINE:
Your Weekend Coupon
Eat24 is known for their hilarious email content and unique social voice. Here is an email sent out from Eat24 for a weekend coupon. Note their humorous and distinctive copy. Because their customers open these emails on the weekend, it is critical to catch their initial attention, but also to keep them reading all of the way through. We like the unconventional use of a skit, and, of course, the inclusion of a coupon code (bigbang24)!