SHARPER IMAGE
SUBJECT LINE:
Holiday Gift Guide
The holidays are always a great time to send out timely emails. Plus, everyone is looking for gift guides and tips on what to give their loved ones. Sharper Image created a Holiday Gift Guide in their email to help their customers purchase the perfect gifts. The email features images of their products and is intuitively, clearly organized, so it is obvious where each type of subscriber should click. Even better, when subscribers click on an image, they go directly to that category page for easy purchase. Nothing is more annoying than clicking on a product and being sent to the homepage…where you have to search for the specific item you want to buy.
Bonus: They use Betty White (and a kitten).