2014 EMAIL LOOK BOOK
WELCOME EMAILS
The welcome email is a critical part of any email marketing strategy. Studies have shown that if you send a series of emails, the welcome email is one of the most opened. When someone signs up to receive your content, you want their experience to be memorable. If it’s unmemorable, you will likely find your emails being ignored—or worse, marked as spam. Some things to remember when crafting your welcome email? Make it conversational, don’t be afraid to use humor, create a compelling design, and personalize. You can even toss in a discount code and/or a free download.
MUNCHERY
SUBJECT LINE:
Welcome Aboard! Ready to Eat Better?
Click to Enlarge Email
This welcome email is sent by Munchery, a local Bay Area food delivery service, after a customer orders his or her first meal. It includes a conversational subject line, compelling imagery, and a list of what you can expect from your Munchery subscription. Setting expectations up front is a great way to prepare your subscribers for emails they’ll receive in the coming weeks and months. And notice the strong call–to–action button—“See What’s Cookin”—at the bottom of the email. This is a great way to drive new subscribers back to your website to begin taking action (buying more food in this case) immediately!
Click to Enlarge Email
CHANDON
SUBJECT LINE:
A Special Offer to Welcome You to Chandon
Click to Enlarge Email
After a customer first subscribes to receive communications from Chandon, a popular Napa winery, they receive a welcome email that includes a special thanks for subscribing, and a coupon code for 20% to show their appreciation. They also reinforce the expectations around content (exclusive invitations, special offers, and food-pairing suggestions). Finally, notice the casual, conversational tone. Anyone else ready for a glass of vino?
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