CHANDON
SUBJECT LINE:
A Special Offer to Welcome You to Chandon
After a customer first subscribes to receive communications from Chandon, a popular Napa winery, they receive a welcome email that includes a special thanks for subscribing, and a coupon code for 20% to show their appreciation. They also reinforce the expectations around content (exclusive invitations, special offers, and food-pairing suggestions). Finally, notice the casual, conversational tone. Anyone else ready for a glass of vino?
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