CAKEBREAD CELLARS
SUBJECT LINE:
(Recipe) Gnocchi with Braised Oxtail
Cakebread Cellars, a winery in Napa, CA includes video recipes in their emails. They partner with local chefs to create recipes that pair nicely with their wines. But what is better than simply listing out a recipe in an email? Including a video of their chef demonstrating exactly how to make the dish. To be clear, this email includes a thumbnail image with a link to the actual video. Oh, and that subject line? I don’t know about you, but our mouths water every time we read (and re-read it).