2014 EMAIL LOOK BOOK
HUMAN COPY
In many cases, the key to a click-through is your email copy. You need to strike a crucial balance between creating content that is on-brand and gets your message across, but also seems written by a human—not a robot. If your audience can relate to you as a business, they are much more likely to engage with your email marketing.
EAT24
SUBJECT LINE:
Your Weekend Coupon
Click to Enlarge Email
Eat24 is known for their hilarious email content and unique social voice. Here is an email sent out from Eat24 for a weekend coupon. Note their humorous and distinctive copy. Because their customers open these emails on the weekend, it is critical to catch their initial attention, but also to keep them reading all of the way through. We like the unconventional use of a skit, and, of course, the inclusion of a coupon code (bigbang24)!
Click to Enlarge Email
MARKETO
SUBJECT LINE:
Owls + Blimps = Marketing Success
Click to Enlarge Email
No shame in throwing one of our own in here! For April Fool’s Day, Marketo created a mock content asset, The Definitive Guide to Aerial and Sky-Based Marketing. Because it was a joke, our email copy was very playful. We also took an unusual approach to the subject line, aiming to create something that would draw attention and entice people to click.
Read the next section about emails with eye-catching design by clicking the button below.
