As a consumer, how many times have you gone to a website, added something to your cart, and then left the site without making a purchase? While there is no one metric, many companies report this abandoned cart rate well north of 50%. However, as a marketer, an abandoned cart email is a great way to remind subscribers who haven’t completed their purchase that they have an item waiting in their carts. We typically recommend sending the first abandoned cart email shortly after the cart is abandoned (a few hours), followed by a reminder 24 hours later. A third—and final—reminder email can be sent 5–7 days after. The last email can also include some incentive.