2014 EMAIL LOOK BOOK
EYE-CATCHING DESIGN
It’s often the design of your email that really catches the attention of your subscribers. Don’t be afraid to make your design bold. Pay attention to imagery and font. Make sure that your emails are streamlined and your calls-to-action are easy to follow. Also, with Gmail’s recent “grid view” beta program, visuals may play an even more important role in not just click-through, but also opens.
PIPERLIME
SUBJECT LINE:
Ready, Set, Go: Effortless Travel Style + 25% off Chic Steals
Click to Enlarge Email
This Piperlime email is clean, modern, and uses eye-catching visuals to capture the attention of their audience. This email is also functional—it offers up a 25% off coupon and it gives tips on how to wear global prints, the summer style they are advertising.
Click to Enlarge Email
ANTHROPOLOGIE
SUBJECT LINE:
A Warm Welcome from You to Us
Click to Enlarge Email
This welcome email from Anthropologie uses imagery that looks like it came straight out of a fashion magazine, which is perfect for their target audience. They don’t use stock photos and have taken the time to merchandise their new arrivals. This email is dominated by visual imagery, so their recipients are focusing on what matters for Anthropologie—the clothing.
Marketing Software. Easy, Powerful, Complete.
Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.
©@@CurrentYear Marketo Inc., All Rights Reserved
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries.
ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that can be created and tested without developers. ion interactive is used to differentiate brands, increase engagement and improve conversions in content marketing, social marketing, email marketing and advertising campaigns.
